Bildad Oyugi.

Open to new clients · SEO & AI search

Words that rank,1 get cited,2 and sell.3

I’m Bildad Oyugi, an SEO and AI search consultant for SaaS and e-commerce teams. I lead content, SEO and GEO as Head of Content at Helply, and I founded Untitled Media.

Send me the brief See the results
Portrait of Bildad Oyugi in a charcoal blazer and green T-shirt

Organic clicksMonthly

226→2,484

GEOSep 2026

472

Google AI Overview answers cite helply.com

Fig. 1 Bildad Oyugi, SEO and AI search consultant.

The fine print

1Helply’s monthly organic clicks grew from 226 to 2,484 between Aug 2025 and Jul 2026.

2helply.com is cited in 472 Google AI Overview answers, as of Sep 2026.

3Organic search booked 39 of Helply’s 97 demos over the last 12 months.

  • Worked with
  • Helply
  • Top SEO Writers
  • Belrose Marketing
  • KE Writers

§01 · What I do

Four jobs, one red pen.

Seven years across agencies, SaaS, e-commerce and my own newsroom. The job has stayed the same: research turned into words that read clean and rank.

  1. 01

    SEO content

    A keyword map of your market, then the articles, comparison pages and free tools that win the searches your buyers make.

    • Keyword map
    • In-depth articles
    • “Alternatives” and “vs” pages
    • Free tools
    Fig. 2 A keyword map gives every buyer search a page type. Gaps get written first.
  2. 02

    AEO & GEO

    What ChatGPT, Perplexity and Google’s AI answers say about you, tracked every month and fixed when it’s wrong.

    • AI answer tracking
    • Citable pages
    • Accurate prices and claims
    Fig. 3 An AI answer, checked each month. A wrong price gets corrected on the pages the AI reads.
  3. 03

    Technical SEO

    Fixes to the pages you already have, daily checks so they stay fixed, and pages moved from page 2 to page 1.

    • Titles, links, speed and redirects
    • Indexing checks
    • Page 2 to page 1
    Fig. 4 The daily check, and a page moved from page 2 to page 1.
  4. 04

    Reach and reporting

    Directory listings, outreach and social posts for every article, with a weekly report and a monthly call.

    • Directories and outreach
    • Social posts
    • Weekly report and competitor watch
    Fig. 5 The weekly report: what shipped, what moved, and what competitors published.

All of it runs as one monthly program, or you can start with one part.

See the monthly program

§02 · Results · Helply

More organic clicks a month for Helply, from 226 to 2,484 in eleven months.

I lead content and SEO at Helply, an AI customer support platform on a new domain. Rankings, AI citations and demos grew with it.

RankingsGoogle US

1→524

keywords in Google’s US top 10, Aug 2025 to Sep 20264

AI searchSep 2026

472

Google AI Overview answers citing helply.com2

Pipeline12 months

40%

of booked demos came from organic search3

The full case study has the monthly charts, the pages that rank, and the demo numbers.

See all results

§03 · The red pen

Every draft gets edited.

A typical SaaS homepage paragraph, before and after my edit. Flip between the draft, the markup and the final copy.

In today’s fast-paced digital landscape, supportSupporta teams need to leverage cutting-edge tools in order to unlock seamless experiencesfewer tickets, not more agentsb. Our innovative platform empowers your agents to resolve tickets faster, so you can truly delight your customers at every touchpointOur platform answers the repeat questions, so your agents can take the hard onesc.

Margin notes

  1. aThroat-clearing. Start with the reader.
  2. bSay what they need, in their words.
  3. cShow what the product does. Drop the adjectives.

§04 · Writing

Selected writing.

B2B SaaS guides and comparisons for Helply, and explainers for young readers at Untitled Media.

More guides, comparisons, opinion pieces and explainers, with where each one ranks.

All writing

§05 · Résumé

Seven years, most recent first.

Agencies first, then SaaS and e-commerce, then a newsroom of my own.

  1. 2025 – nowHead of ContentHelply
  2. NowFounder & EditorUntitled Media
  3. 2025 – 26Administrative Growth AssistantImperia Caviar
  4. 2024 – 25Content MarketerGroove
  5. 2022 – 23Copywriter & Copy EditorTop SEO Writers
  6. 2022Social Media ManagerBelrose Marketing
  7. 2019 – 22CopywriterKE Writers

What each role involved, plus certifications and tools.

Download CV Full résumé

§Contact

Send me the brief.

Tell me what you sell, who buys it, and what you need written. I take a few freelance projects at a time and work remotely.

Send the brief LinkedIn
Bildad Oyugi smiling

The fine print

Every number on this page, and where it comes from.

  1. 1Monthly organic clicks to helply.com in Google Search Console: 226 in Aug 2025, 2,484 in Jul 2026.
  2. 2Google AI Overview answers that cite a helply.com page, counted Sep 2026: 472.
  3. 3Helply GA4, 28 Sep 2025 – 27 Sep 2026: organic search brought 39 of 97 booked demos.
  4. 4Keywords where helply.com ranks in Google’s US top 10: 1 in Aug 2025, 524 in Sep 2026.